This week: Hard-Fi

Yeah, I know I said weekly, but ‘good things come to those who wait’. Such a phrase is particularly apt for this week’s band: Hard-Fi.
Unlike most wet-behind-the-ears, NME-raved young upstarts, West London heroes Hard-Fi have bashed and bartered their way to the top of the UK’s pop music tree.
Sure they’ve already had two albums, and they’re not exactly under 30 – but these guys deserve a bit more credit – Okay!?
As their charming frontman Richard Archer, 35, explains, it’s been far from plain-sailing:
“It’s been a tough old road for us guys, we’ve not been over-hyped like most young bands, and have really had to graft our way to the top,” says Archer, in his inimitable cockney-twang. “Not a lot people know this, but we recorded our first album in a toilet for fuck’s sake! Then within six months we’re playing Glastonbury.”
I meet Archer in his favourite West London haunt: Chez Italiano in Egham. It’s here, in this disgusting hangout, where Archer rose from London cabbie to the most famous face in British rock music.
“Not a lot of people know this,” begins Archer. “But I used to work in Egham at the Somerfield down the road for three years…They were crazy drug-fuelled days, they were.”
Unlike most multi-platinum selling albums, Stars of CCTV was recorded in a variety of weird-and-wonderful locations, including the back of a taxi cab, a pub and a rabbit hutch:
“We were really poor back then… living in what’s pretty much a London ghetto – Staines… not a lot of people know that,” lambastes Archer, who graduated from Thamesmead School in the grey industrial suburb of Shepperton, Middlesex in 1989.
“I bought my first real six-string that year… it was the summer of ’89,” he continues.
After singing in numerous bands, including a brief stint with French electro-pop outfit Chez Frenchie, Archer got that “thunderbolt moment” in 2005, when he met his current band mates.
“It was like pow!” he explains. “When I got together with these guys, I was like ‘this is the fucking Clash for the new millennium’.”
Archer was right, and within 12 months Hard-Fi’s debut – which blended traditional punk-rock circa The Stranglers with notes of Ska, Pop and Reggae – was up for the coveted Mercury Music Prize.
“We managed to make true working class music for the masses…” says Archer, who is briefly interrupted by a cabbie friend asking him ‘the best way to Strawberry Hill’.
“Don’t go M25, cos it’s always chocka this time of day… you wanna go on the bypass and avoid Staines town centre… Oi Tony mate, you never guess who I had in the back of my…”
After a brief awkwardness I interrupt, and Archer’s once again back in full-flow, describing his first-love: music.
“Yeah, where was I? Oh, right, yeah, cos I had one of them bloody Royal Family in the back of me cab last week… Prince fucking Harry! What the fuck has he done for us? Nuffink… Just sat on his tod and got paid for it… never done a day’s work in his life… string ‘em all up, that’s what I say…”
Posted: March 7th, 2008 under Reviews.
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